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Propac

Brand identity for a packaging box manufacturer

Propac manufactures cardboard packaging boxes. The brand needed to feel solid, reliable and clearly about packaging.

The mark is a letter "P" drawn as an isometric box, built on a strict hexagonal grid. Kraft-card tan and brown come straight from the product, set against warm cream and a strong charcoal wordmark. The identity carries through to square business cards and large-scale building signage.

Role
Brand Designer
Deliverables
Logo, logo construction, colour palette, business cards, signage
Propac logo
Final logo
Icon construction on an isometric grid
Icon construction on an isometric grid
PropacPropac
Stacked and horizontal lock-ups
Icon on brand colours
Icon on brand colours
PropacPropac
Business cards
Building signage
Building signage

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