Pure Lavish

Brand and logo identity for a premium bathroom and kitchen ecommerce store

Pure Lavish is an online store for high-end, multi-brand bathroom and kitchen products, focused on luxury, quality and modern design.

The logo uses negative space to merge the initials "P" and "L" with bathroom elements: the "P" hides a shower head, while the "L" becomes a tap flowing into a round basin shape. A calm grey palette keeps the brand premium and lets the products take centre stage.