Urban Gaffa

Urban Gaffa connects London homeowners with trusted local tradespeople, from plumbers and electricians to gardeners, roofers and cleaners.

The name mixes "Urban", for a busy city audience that wants quality and convenience, with "Gaffa", a nod to the professional on site. I built the "U" mark from simple geometry so it works as an app icon, a website logo and a full-size van graphic. Royal blue gives the brand a feeling of trust, supported by clean light grey and deep black, with Plus Jakarta Sans for a friendly, modern voice.